Final Collection Show:
Details:
I didn’t expect to enjoy stationery as much as I did. In terms of researching the target market and client, the process of creating the mood boards seemed to be the same as for other categories. There are some aspects to consider more in detail such as scale and thickness of paper. To imagine how a certain motif would sit on a gift wrap, a tag or printed on a note book. And also consider the substrate the design is going to be printed on, in my case a good quality paper for a high end market, but still flexible enough to perfectly wrap a gift. Because of my chosen market I also considered my gift paper to be double side printed for additional value. As an unexpected effect I coated my paper clips with a fluorescent paint to glow in the dark. I am very happy about my collection and mostly because of the positive feedback received from the IG Design Group.
Final Collection:
Feedback from IG Design Group. Positive Considerations:
- Well considered Collection that fits into my theme and reflects my target market;
- They liked the idea of the dual purpose of my Gift Tag used also as Book Mark;
- Elegant and high end Cards, they appreciated the laser cut and velvet touch;
- Interesting combination of ceramic and origami as bow;
- Professionally presented collection
- They liked my USP of the fluorescent paper clips
- Original Theme that is also part of my USP
To improve and consider further:
- The way I attach the ceramic bow to the ribbon. (I explained I considered to either attach it directly to a gift box/bag or to the ribbon through a couple of holes in the ceramic bow. In this case the customer can easily change the ribbon provided with another one of its preference);
- Generally it is enough to have 6 designs for a collection. (I had 9 and even more experimental ones that ended up in the technical file. I was a little surprised because not everybody had this consideration even though they had more designs than me);
- When using Fonts, in this case on the greeting card, consider highlighting some words by increasing the scale or use a different font. (Very good point);
- All my designs are quite complex, I could consider simplifying a couple of my coordinates in order for the main ones to stand out even more.
This live brief, that involved IG Design Group Company as external to the University, made me also realise how different the approach towards our designs have been from people working in the industry and the academic staff. For example I coloured some of my terracotta ceramic stars while leaving some others in their natural colour to highlight the process and the earthy/organic feel that is a minor part of my theme. It was really interesting to see that while this is appreciated by the academic staff, the industry feedback was to colour them all. An important experience that made me realise this distinction and how the application of the designs are different depending on who evaluates them. This had been a journey I definitely enjoyed a lot.
Anda Avramescu 