Anda Avramescu

Final project, III year

‘Nature in Extinction’ is a collection that aims to give a voice to critically endangered species. It is a response to a growing need for designs that are meaningful, gender neutral and transseasonal, therefore able to convey an important message while also being less tied to a particular season or gender.

The idea was born from my love for nature and an in depth research related to environmental issues and concept trend reports. I have brought together a selected number of species at high risk of extinction that have an important ecological, symbolic and spiritual value such as the Honey Bee, the Hawksbill Turtle, the Giant Ibis and the Sumatran Tiger. They are depicted in their natural environment, through a bold and sophisticated aesthetics that is both illustrative and abstract.

Moodboards

The collection is aimed for a high end interior and fashion clientele that love a Gothic twist. All designs are digitally printed in order to limit the harmful effect on the environment.

Techniques used: Photography, Drawing/Sketching, Adobe Photoshop, Digital Embroidery

Collection

Mockups

Live Project, III year

I started my third year working on a stationery project delivered by the IG Design Group.

Client: Professional, over 25 both male and female that have a romantic mind and that like the mystery and freedom of the sky. He/she appreciates art and is selective in their choices

Occasion: Love/Friends Relationships

Trend considerations: Inspired by the ‘Light Magic’ stationery and packaging category trend. A contrast of deep naturals and spiritual colors.

Moodboards